With an 18-year track record in sales and marketing, her decision to join Red Boot was driven by the company’s commitment to innovation and people, as she was drawn to their dedication to customer-centric practices and core values.
A native of Creston, Iowa, Janelle holds an MBA with a Marketing Emphasis from Colorado State University and is an alumna of the Colorado State University Beverage Business Institute. She is also a proud Cyclone, earning her undergrad at Iowa State University. With a decade in agribusiness and eight years of experience in the craft beverage space, Janelle brings a wealth of knowledge to her role, positioning her as a pivotal player in steering Red Boot toward new horizons.
Beyond her professional achievements, Janelle finds solace in her acreage, engages in yoga, enjoys live music, relishes a glass of whiskey or beer, and embraces the freshness of mountain air. Her diverse interests and unwavering commitment reflect her dedication to excellence in all aspects of life.
FUN FACTS
Favorite color: Green
Favorite beverages: Cold beer
Hobbies: Playing guitar, skiing, yoga, running, mowing my lawn
Favorite tv show or movie: When Harry Met Sally (I’m a sucker for New York, Billy Crystal, and a Harry Connick Jr. soundtrack)
Best piece of advice: Authenticity always
Three words that describe your coworkers: Seasoned, dedicated, motivated
First concert: Garth Brooks at the 1993 Iowa State Fair